Accounting & Business
CLEP® Principles of Marketing Book + Online

CLEP® Principles of Marketing Book + Online

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By James R. Ogden, Denise T. Ogden, James E. Finch, Anindya Chatterjee
Print Edition $34.95

  • Pages: 204
  • Publication Date: February 2013
  • ISBN: 978-0-7386-1095-5
Earn College Credit with REA's Test Prep for CLEP Principles of Marketing

Everything you need to pass the exam and get the college credit you deserve.

CLEP is the most widely accepted credit-by-examination program in the United States, with over 2,900 colleges and universities honoring qualifying scores. For over 25 years, REA has helped students pass their CLEP exams and earn college credit while reducing their tuition costs.

Our CLEP test preps are perfect for adults returning to college (or attending for the first time), military service members, and high school and home-schooled students looking to get a head start on their college careers, as well as international students who need to translate their overseas coursework into credits at U.S. colleges.

There are many different ways to prepare for the CLEP exam. What's best for you depends on how much time you have to study and how comfortable you are with the subject matter. Our test prep for CLEP Principles of Marketing and the free online tools that come with it, will allow you to create a personalized CLEP study plan that can be customized to fit you: your schedule, your learning style, and your current level of knowledge.

Here's how it works:
  • Diagnostic exam at the REA Study Center focuses your study: Our online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most.
  • Targeted subject review for CLEP® Principles of Marketing: Our subject review covers all CLEP exam topics and includes a glossary of must-know terms.
  • Two full-length practice exams: The online REA Study Center gives you two full-length practice tests with scoring analysis and diagnostic tools. Instant score reports zero in on the CLEP Principles of Marketing topics that give you trouble now so you'll be confident and prepared on test day.

REA is the acknowledged leader in CLEP® preparation. Our test preps for CLEP® exams help you earn valuable college credit, save on tuition, and get your degree sooner. Get on your way with REA!

About the Author

James Finch is the director of the M.B.A. program at the University of Wisconsin–La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.

James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.

Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.

Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.